Consumers Of Organic Food Market For Babies Show Strong Growth

Consumers Of Organic Food Market For Babies Show Strong Growth. There has been a radical transformation in the global market for baby foods. There are several factors that are contributing to such a change in trend. Some of these factors are: methods of family planning, importance of financial planning before the child birth, late pregnancy options, and increasing number of working women, among many more.



The health awareness has created a host of food offerings with low fat and high fiber, and is produced without using chemical pesticides or fertilizers. This comprises the baby food market, as the health related worries of parents appear in their decisions about the foods to be served to the newest member of the family. Some consumers take organic products as a healthy and safe way to avoid possible threats of exposure to pesticide remains in foods.



When it comes to purchasing decisions about "baby food", consumers are willing to pay even extra for other features of product -especially the lack of added fillers, like modified starches. Consumers give positive points to the content of iron and protein and negative points to fat content in baby food.



The French are the largest consumers of "baby foods" in world, purchasing about 95 kilogram of baby food annually. This is followed by Germany and United States. The French market has around 2 million potential customers for U.S. "baby food" companies and totals to over $ 700 million. This is surely a market worth delving for U.S. exporters.



The basic retail outlets for baby foods in the US are Supermarkets. Supermarkets are large grocery stores that offer a wide variety of food and nonfood products with yearly sales of $ 2 million or more. The differences in price among "baby food" products show product differences and also, whether the product is organic or not.



Most of the baby food manufacturers originally added sugar and salt to their products. However, some of the manufacturers are now reducing the content of added ingredients and others are not adding any fillers. by: James Marriot